# ProposalKit — Worked Proposal Examples

These are validation examples for the ProposalKit concept.

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## Example 1 — SaaS Homepage + Welcome Email Sequence

### Raw client brief
- B2B SaaS founder
- Homepage conversion is weak
- Needs homepage rewrite + 3-email welcome sequence
- Wants sharper positioning for operations managers
- Launching next month
- Budget mentioned vaguely: "probably low-mid four figures"

### Proposal draft
**Project Summary**  
You want a sharper homepage and a tighter welcome sequence so new visitors understand the product faster and trial signups convert better before your next launch push.

**Recommended Scope**  
- Homepage messaging and copy strategy
- Full homepage rewrite
- 3-email welcome sequence for new signups
- One revision round per asset

**Timeline**  
- Week 1: messaging review + direction
- Week 2: homepage draft
- Week 3: email sequence + revision pass

**Investment**  
Option A — Core conversion package: **AUD $3,200**  
Includes homepage rewrite + 3-email welcome sequence.

Option B — Expanded package: **AUD $4,100**  
Includes the above plus headline variants and CTA testing angles.

**Assumptions / Boundaries**  
- One primary homepage only
- CMS implementation not included
- Major offer repositioning beyond agreed strategy direction is out of scope
- Additional emails billed separately

**Next Step**  
If this scope looks right, reply with your preferred option and I’ll lock the timeline for this month.

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## Example 2 — Ecommerce Email Campaign + Flow Cleanup

### Raw client brief
- DTC skincare brand
- Wants weekly campaign emails
- Thinks abandoned cart and post-purchase could improve
- Unsure whether to start with a retainer or project
- Team wants fast turnaround and hates long strategy docs

### Proposal draft
**Project Summary**  
You want email revenue to improve without slowing the team down. The immediate win is a lighter-scope engagement that fixes weak flow performance and gets consistent campaign output moving.

**Recommended Scope**  
Phase 1:
- Audit current email flow gaps
- Rewrite abandoned cart sequence
- Rewrite post-purchase sequence
- Create 4 campaign emails for the next month

Phase 2 (optional retainer):
- Weekly campaign emails
- Ongoing testing and optimization notes

**Timeline**  
- Days 1-3: account review + asset intake
- Week 1: flow rewrites
- Week 2: campaign emails delivered

**Investment**  
Phase 1 project fee: **AUD $2,600**  
Optional ongoing retainer after phase 1: **AUD $1,500/month** for weekly campaign support.

**Assumptions / Boundaries**  
- Klaviyo build/setup not included
- Strategy workshops not included in this phase
- More than 4 campaign emails moves into retainer scope

**Next Step**  
If you want to start lean, I’d suggest Phase 1 first and then decide whether the retainer makes sense once the first month is in motion.

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## Example 3 — LinkedIn Ghostwriting for Consultant

### Raw client brief
- Consultant wants better authority online
- 3 LinkedIn posts per week
- Wants more inbound leads but unclear on ICP
- Might need positioning help too
- Wants to "test it for a month"

### Proposal draft
**Project Summary**  
You want a lighter-weight ghostwriting engagement that improves consistency on LinkedIn, clarifies your point of view, and gives you a cleaner signal on whether content can support pipeline.

**Recommended Scope**  
- Monthly content angle planning
- 12 LinkedIn posts per month
- Voice calibration based on your past content / calls
- One revision pass per post batch

**Optional Add-On**  
Positioning sprint to sharpen audience, offer framing, and authority themes before the first month begins.

**Timeline**  
- Week 1: calibration + angle map
- Weeks 1-4: 3 posts delivered weekly

**Investment**  
Ghostwriting package: **AUD $1,800/month**  
Optional positioning sprint: **AUD $900** one-off.

**Assumptions / Boundaries**  
- LinkedIn engagement/reply management not included
- Lead generation outcomes depend on offer clarity and audience fit
- Carousels / visual design not included

**Next Step**  
If you want to test this for a month, I’d recommend starting with the positioning sprint only if your offer still feels fuzzy. Otherwise we can go straight into the ghostwriting package.

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## Validation Notes
These examples are meant to test whether copywriters see value in:
- faster first drafts
- stronger scope framing
- clearer pricing
- less time spent proposal-writing from scratch